Line + Tow Supply Chain Explained

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Welcome to an overview of the Line + Tow Supply Chain. We’re really happy that you took the time to get this blog post in front of you, and I hope that you choose to stay.

Why? Because we think that you will learn something, and at the very least, reading this will give you something to think about.

What is a supply chain exactly? A supply chain is the path that a company follows to create an item starting with raw materials and ending with a finished product. A supply chain includes everything from processes to manufacturing and sourcing of all the small products.

Why should you care about the Line + Tow supply chain? Well, because you’re here it probably means that you are interested in our product (hooray!) and part of our mission is to educate our customers about the textile industry and provide complete transparency in everything we do.

It’s part of our responsibility as a consumer to understand every time we buy something, we are financially contributing to certain industries. Our money is one of the most important tools we have for change and its important that we buy products that support our values. As long as there is money to be made in a process or industry, that process or industry will continue.

In an effort to be completely transparent, we created this blog post to outline the entire supply chain of Line + Tow starting with the fabric and ending with a garment in your hands.

Phase One: Fabric Sourcing - The New Denim Project, Iris Textiles, Guatemala City


You will hear it to be true that the best way to design is to first procure the fabric, and then let it tell you what to do; well this is exactly what happened. The idea for Line + Tow was conceived when our founder, Grace Brian learned about a company based in Guatemala City, called Iris Textiles (Thanks Laura!) that had a revolutionary new gig: The New Denim Project. (You can get all the deets on why they’re so cool here). Before she knew it she had invested in quite a large amount of fabric and just like that, Line + Tow had begun.

Phase Two: Logistics


Our fabric is stored not far from its birth place in Antigua, Guatemala. Line + Tow partners with the Guatemala based brand Casa Flor, and they store our fabric for us and manage our manufacturing.

Phase Three: Design
Everything is designed by our founder, Grace Brian in the spare bedroom of her home in Roanoke, VA. She uses nothing fancy, just a roll of paper, some rulers, and a large table made from plywood and sawhorses. Often she will ask Line + Tow second in command, Maggie Perrin-Key for her input, and sometimes she just gives it to her anyway.

When a design is finished, a final pattern is made and a sample is sewn up. Once all the designs for a collection have been completed tech packs are made,  everything is put together in a box and delivered to Casa Flor. However, the catch is that everything is perfectly timed so that the designs are ready in time to catch one or both of the Casa Flor team while they are visiting home in the US.

Phase 4: Manufacturing 

Once safely back in Guatemala, the box is unpacked and everything is looked over. Questions are addressed and our main seamstress, Irma sews up a sample. Irma, who is also the main seamstress for Casa Flor’s own clothing line, sews almost all of our pieces. Some of the more simple items are sewn by a sewing cooperative in Guatemala City called Creamos.

Once the samples are sewn, they are sent back to us in Roanoke VA where we look over them for approval. We can then receive time and price estimates from Casa Flor and begin to plan our inventory. Once we put in an order, everything is sewn up and we just have to wait! (jk there's a lot of behind the scenes work that goes on)

Our tags are sourced from Mayday Labels on etsy. They are 100% cotton.
*we are still looking for a great sustainable button supplier. Right now we use a resin button from

Phase Five: Shipping 
While it is difficult to ship TO Guatemala, we are able to reliably ship FROM Guatemala. We do this through our friends at Utz. They are super easy to work with and I encourage everyone to start finding a reason to ship things from Guatemala. Once we receive the inventory, we launch the collection and wait for the orders to come in!

Phase Six: Fulfillment
We fulfill all orders ourselves out of our small design studio in Roanoke, VA. You can visit the design studio at 1107 Main Street Suite 102 Roanoke, VA 24015 by appointment only.

Thanks for reading! If you have ANY questions please feel free to email us at or leave a comment below.

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