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What's the deal with pre-orders?

Before I owned a business, I couldn't stand pre-orders. As an average American consumer I had a very healthy desire for instant gratification - I didn't want to wait months for something to arrive - I wanted it right away. Furthermore, with the fast pace of the fashion world picking up trends and dropping them faster than I could keep track of, my desire to fit in with my peers just didn't have time to spare. When I first started this business, I was very sure that I would never do a pre-order; I didn't want people to close their browser tab in frustration and go buy a similar product from someone else. I was so naive. I soon learned a few...

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Quilting - how our great grandmothers dealt with FOMO

We all know what a quilt is - or we at least have some idea. To some people a quilt is just a kind of blanket that old people have, to some, quilts are a Pinterest inspired wedding decor, and to others, quilts are a a physical manifestation of excited energy that had nowhere else to go. Technically, a quilt is a blanket made of three layers, the first is the top, this is the labor intensive, decorative layer that is full of personality. Here the maker chooses a pattern, colors and fabrics and tediously cuts out precise shapes and pieces them together. The second layer is the batting - most often cotton or polyester - sometimes in old quilts,...

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Is a Sustainable Lifestyle the Secret to a Happy Life?

For centuries, we have tried to find the answer to one seemingly simple question: How can we be happy? There are hundreds of answers and theories to this question which range from chemical to physical, and conceptual to material. But, what if, in all our searching we have been getting farther and farther from the answer? What if, what we yearn for, is very simple after all? What if what we are searching for is more connection? Connection to the earth and the people around us. We are, despite our efforts to distance ourselves, just animals after all. We came from the earth, and we will one day go back Through technology, we have transformed our lives and, our aspirations...

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So what’s the deal with this button down shirt?

Every company has that one thing that is popular - the thing that is always out of stock, that for some reason, people just love. For us it is our Utility Button-down. Thanks to The Garment, we have sold a record number of these shirts in the last month and we have a huge list of people waiting to be notified when they’re back in stock. While we’re waiting, we thought we would tell you a little bit about this beloved shirt, where it came from, how it’s made, and why we love it. As most of you probably DON’T know, Line + Tow went through a couple transformations before it ended up as it is today. In early 2017,...

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Learning to backstrap weave in San Juan La Laguna

I was introduced to backstrap weaving when I studied abroad in Lima, Peru. I was there for only two months, but you really can't avoid it. Indigenous men and women, hunched over their portable looms, were set up everywhere - from city squares to shopping malls. When I passed these artists I couldn’t help but stop and stare. I tried to make sense of their movements - raising the warp, shifting the yarns, and inserting the weft. I had some weaving experience, but the looms I had used were huge, non-portable contraptions that cost thousands of dollars. I was fascinated by this seemingly simple loom that created such durable and beautiful fabrics with simply yarn and a few sticks. Determined, I...

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