An important step in reducing apparel waste is keeping garments out of the landfill. Every time we throw a garment away we are directly contributing to the amount of trash on the planet, and we are most likely going to buy something new to replace what was thrown out. One of the ways to solve this problem is by choosing to purchase garments that are likely to have a longer lifespan.
Each Line + Tow piece is carefully designed with longevity in mind. When we sit down to design a new garment these are some of the factors we take into account:
We have made the choice to eliminate zippers form our clothing. If a zipper breaks, chances are you won't fix it. Instead we use buttons, or nothing at all - since our looser fitting silhouettes (see below) mean that you can pull the garment on over your head without needing to unzip it first.
Elastic is a tricky subject because it is a huge component of "comfy" clothing, however, once elastic is shot, chances are it won't get replaced. It's been a challenge to go without elastic in the design process, but it has forced us to get creative. Instead, we use lots of drawstrings and belts. Not only does this solution allow you to gather the garment in a way that is comfortable for you, but it also gives you the option to wear the garment sans-tie so you get a two in one!
We have made the choice to not include any set-in sleeves in our garments. We opt for a dolman-style sleeve in our clothing because it keeps the fabric from sitting in your underarm. This is important for a few reasons. Firstly, it keeps your clothing from getting deodorant and sweat stains which means that you need to launder the garment less which keeps it from wearing out. Additionally, a dolman-style sleeve is going to be looser which is more comfortable, and puts less tension on the seams of the garment. All of these factors combined mean that your garment will stay cleaner for longer, not wear out as quickly, and you will be more likely to wear it because it is more comfortable. The other added benefit is that dolman-style sleeves are rectangular and therefore create less fabric waste as the pieces can be laid out next to each other when cutting.
Fit / Style
When you think about what it means to own a garment for a long time - let's say over 20 years - there are a lot of other factors to consider. For example, how will your body change over that time, how will your style preferences change? These are big questions to consider when designing clothing, but in some magical way all of the elements described above really come together to help answer this questions for us. By reducing elastic and creating boxier silhouettes, we end up with looser fitting garments. This creates a wardrobe that will stay with you through your body's inevitable changes. Additionally, by focusing on timeless style instead of current fashion trends, and keeping our designs basic, we can help ensure that our garments will stay current and appeal to a variety of ages.